Planting the Seeds of Growth: Inbound Marketing Solutions for Manufacturers
December 9, 2023
Laying Digital Bricks: Developing Your Contractor Business Online
December 12, 2023
Title: Architects, Assemble: How to Create a Winning Team in Digital Marketing
Aschitectonics and digital marketing may seem like two disparate fields at first glance, yet their cross-section offers a vast landscape of opportunities for architects to step up their game in the digital age. The fusion of digital marketing strategy with architectural practice is nothing less than symphonic, creating rewarding experiences for both architects and their audiences. This article—Architects, Assemble: How to Create a Winning Team in Digital Marketing—is not just about creating that symphony, it throws light on marshalling the resources required to master it.
Understanding Digital Marketing in the Architectural Landscape
Digital marketing for architects isn’t about selling your architectural designs online. A more holistic approach is appreciating its inclusion as part of your overall operational framework. It’s integral to building a brand, engaging with clients, promoting design projects, and even recruiting talent—a winning ensemble of the perfect digital marketing team.
The Blueprint of a Digital Marketing Team
Just like how each element in an architectural design holds unique functional characteristics, each member of your digital marketing team holds a distinct role. The ideal team structure may vary, but the five core roles typically include an SEO specialist, content strategist, social media manager, PPC expert, and a graphic designer.
1. SEO Specialist: The Master Builder
The SEO specialist lays the foundation of your digital marketing effort. Much like architects harness principles of physics to ensure building stability, SEO experts use algorithms to improve your online visibility. They optimize your website architecture and content to make it search engine friendly, ultimately driving organic traffic and building lasting digital footprints.
2. Content Strategist: The Architect of Messaging
A content strategist in your team is like a blueprint—guiding your brand’s narrative. Armed with market research and deep understanding of your target audience, they craft compelling content that resonates with readers while subtly promoting your architectural designs and knowledge. They’re responsible for drafting engaging blogs, press releases, newsletters, and ensuring every piece is suffused with SEO.
3. Social Media Manager: The Exterior Decorator
If your website is your online headquarters, your social media pages are your digital façades. Your social media manager tailors appealing posts that reflect your architectural brand, engage with your followers, and grow your online community. They interact with the public, respond to queries, and curate user-generated content to accentuate your brand’s design sensibility and expertise.
4. PPC Expert: The Structural Engineer
No matter how outstanding your architectural designs are, they won’t matter if your audience can’t find you online. Here enters the PPC expert. Like a structural engineer brings sketches to life by deciding materials and costs, a PPC expert strategizes ads campaigns, bidding on keywords that drive your visibility in search results—effectively bringing your brand to the spotlight.
5. Graphic Designer: The 3D Visualizer
A well-structured website with engaging content and effective SEO is like a fantastic architectural design. However, adding eye-catching visual elements helps transform these ‘designs’ into tangible experiences. The graphic designer creates immersive visual content that captivates visitors, amplifying your brand ethos and showcasing your architectural prowess.
Creating a Winning Ensemble
A winning digital marketing team doesn’t just spring into existence. It evolves. Like an aspiring architect needs the right education and a supportive studio environment, these digital marketing professionals benefit from a supportive, collaborative setting that values creativity, learning, and results.
Regardless of how incredible your architectural designs are, your practice needs a digital presence to thrive in the modern era. So, Architects, assemble your perfect digital marketing team, and carve a digital footprint as enduring as your architectural marvels. Gone are the days when traditional marketing strategies sufficed. Today, it’s time to fortify your brand online and amaze the digital world with your architectural prowess.
Case Study: Assembling a Digital Marketing Dream Team at Awesome Agency Inc.
In 2018, Awesome Agency Inc., a mid-sized marketing company, was struggling to elevate their digital performance. They understood that the digital landscape was rapidly evolving and they needed a team that could pivot and adapt quickly. However, they were unsure about how to put together such a team. After taking advice from an informative article titled, “Architects, Assemble: How to Create a Winning Team in Digital Marketing,” they embarked on a team-building journey that revolutionized their agency.
The first step was to identify gaps in their existing team. They realized they lacked specialists who could champion SEO, content production, social media management, email marketing, data analysis, and paid advertising.
Their next order of business was creating clear and distinct roles for these specialists to fill. They hired a social media strategist to handle platforms such as Facebook, Instagram, and LinkedIn. They also brought aboard an SEO expert to improve organic search rankings, along with a content creator to craft engaging, SEO-optimized content.
To inculcate a data-driven culture in the team, a data analyst was hired. This enabled the team to make decisions based on analytics rather than mere intuition. A PPC specialist was also added to manage and optimize paid marketing campaigns on Google Ads and Facebook Ads.
Finally, to glue it all together, they signed on a project manager who ensured that everyone worked collaboratively towards achieving the team’s objectives.
To foster growth and develop their expertise, the company implemented regular training sessions for the team to stay updated with the latest happenings in digital marketing. Opportunities for knowledge sharing were encouraged, fostering an environment where the team learned from each other’s experiences and successes.
As a result of this strategic reassembly, Amazing Agency Inc. saw a dramatic improvement in their digital marketing outcomes. In just a year, the agency had tripled its client base, increased website traffic by 150%, and doubled their conversion rates.
The success of Awesome Agency Inc. clearly illustrates the importance of assembling an effective digital marketing team – a team that is driven, skilled, and responsive to the rapid changes in the digital world.
So, here are some actionable steps that you can adopt to replicate their success:
– Identify the gaps in your existing team.
– Create distinct roles based on these gaps and hire the right people.
– Emphasize continual training and learning to stay current with marketing trends.
– Foster a culture of collaboration and knowledge sharing.
– Regularly monitor and measure your team’s performance to ensure that they are aligned with your goals.
Building a great team is like constructing a building, you need the right blueprint (strategy), materials (people with the right skills) and tools (training and collaboration) to construct a sturdy, high-performing structure. So, architects of marketing teams, assemble your forces and conquer the digital world!
“Ready to assemble your winning team in digital marketing? Let our expert architects guide you every step of the way. Contact us now to start building your successful digital future today!”
“According to the Robert Walters Group, digital marketing roles in the architecture industry have seen an average salary increase of 23% in the past year. This emphasizes a growing demand for digital specialists to usher the traditionally brick-and-mortar architecture industry into the digital age.”
